Account-based marketing
Moves coverage of tier 1 to 3 accounts
- 1:1 programs for named strategic accounts
- 1:few clusters by industry or use case
- 1:many reach across the full account list
- Account matching and persona mapping
Pipeline for enterprise technology, built one buying group at a time.
Saravus generates and activates demand for enterprise technology across North America, EMEA and APJ, in 26 languages. We run account-based, demand generation and pipeline acceleration programs. AI agents do the work, and a named person approves every step.
Audience agentMatching target accounts to buying-group roles
Tier 1 account4 of 6 target roles reached
Batch releasedby the delivery owner, 09:12 CET
Enterprise technology onlyCloud, data and AI, security, infrastructure and software
Built for ABMTarget account lists, from 1:1 to 1:many
26 languages, three regionsNorth America, EMEA and APJ
Signed at every stepNamed people approve before anything reaches a buyer
Enterprise technology buyers changed this year. Most demand programs didn't.
94%
of business buyers use AI while they buy, then check its answers with people they trust.
Forrester, The State of Business Buying, 202614
people sit in the buying group when a purchase includes generative AI, twice the 7 when it doesn't.
Forrester, The State of Business Buying, 202620–25%
of content syndication leads are rejected as unmarketable, in Integrate's lead management data.
Integrate1–3%
of syndication leads typically become sales-qualified opportunities, against 10–20% for inbound demo requests.
DemandWorks MediaPut simply, a lead on its own no longer moves the number. Covered buying groups and opportunities that hold up in a forecast review do, so that's what we built the engine to deliver.
We work only in enterprise technology, so we already know who signs the deal.
The categories we run
- Cloud and infrastructureHybrid cloud, storage, compute, networking
- Data and AIData platforms, analytics, AI and ML tooling
- SecurityIdentity, network, cloud and data security
- Enterprise softwareERP, SaaS platforms, developer and IT tools
One focus, every role that signs
The buying group we reach
- Economic buyersCIO, CTO, CDO, CISO
- Technical buyersVP infrastructure, enterprise architects, data leaders
- PractitionersPlatform, DevOps, security and data engineering leads
- Commercial signersProcurement, finance and vendor management
A program across Germany, Japan and Korea shouldn't need three suppliers and a translator.
We run all three in-language from one engine. Every lead comes back with its consent record, its check results and its role in the buying group, mapped to MAP and CRM fields.
Language coverage26 languages, each signed off by a native-speaker reviewer
Regional privacyEach country's email law applied contact by contact, from GDPR to CAN-SPAM and CASL
Even pacingTracked daily against plan, with a report you can forward
Make-goodsRejected leads replaced inside the acceptance window, or credited
AI agents run the program, and a named person approves every step that touches brand, data or budget.
Fourteen specialist agents plan, build, engage, qualify and accelerate. Nine checkpoints sit between them, each signed by a named person, and the program owner approves final copy.
Plan
Moves TAL match rateAgents read the brief and target account list, test reach by country and role, and price it.
Commercial owner approves scope and priceBuild
Moves persona coverageAgents map buying-group roles and write every asset in the program's brand, language by language.
The program owner approves final copyEngage
Moves engaged accountsAgents pace outreach daily, watch deliverability and pause the moment a risk shows up.
Only a person launches or resumesQualify
Moves acceptance rateAgents run ten checks on every lead, including fraud screening, and write its audit trail.
Delivery owner releases each batchAccelerate
Moves MQL to SQLAgents spot intent surges on engaged accounts and fill the missing buying-group roles.
The program owner approves every follow-up
See the full method, with all ten stages, every agent, every checkpoint and the service levels behind them.
Most demand programs stop at the form fill. Ours keep working the account until it becomes a sales conversation.
Demand generation
Moves accepted MQLs and cost per lead
- Content syndication, single and double touch
- MQLs and HQLs with custom qualifying questions
- Phone verification in English
- Programs to opted-in subscriber audiences
Pipeline acceleration
Moves MQL to SQL and opportunity creation
- Buying-group expansion on engaged accounts
- Follow-up triggered by intent surges
- Event and webinar promotion
- Nurture in the buyer's own language
We report the way a CMO reads a dashboard: accounts covered, roles reached, conversations started.
Target accountsMatched to the TAL
Accounts reachedIn market, in language
Roles coveredBuying-group seats per account
Accepted leadsPassed the acceptance criteria
SAL and SQLVia closed-loop CRM feedback
OpportunitiesPipeline influenced, cost per opportunity
We deliver and reportWe report once CRM outcomes are shared
See the coverage and conversion model, with a specimen of the weekly report.
A CIO in Munich can spot machine German at forty paces. So can our reviewers.
EnglishDeutschFrançaisEspañolItalianoNederlandsPolskiPortuguêsSvenskaDanskSuomiČeštinaSlovenčinaSlovenščinaHrvatskiMagyarRomânăБългарскиΕλληνικάEestiLatviešuLietuviųGaeilgeMalti日本語한국어
North AmericaUS and Canada in English, with CAN-SPAM and CASL applied to every contact
EMEAEvery EU market and the UK, in the buyer's language, under GDPR and each country's email law
APJJapan and Korea in-language, with Australia, Singapore and India in English
Email runs in all 26 languages. Phone verification runs in English. A language goes live once a native-speaker reviewer signs for it.
Every lead arrives with an audit trail a legal team can read.
- Source on the recordWhere the contact came from, and who controls the data
- Consent proofThe route, the wording and the time, kept with the lead
- Ten checks, fraud screening includedFrom account match to bot signals, each result logged
- A named releaseNo batch leaves until the delivery owner signs it out
Lead audit trailSample
Program 2026-114, lead 0417
- Account
- Tier 1 target account, matched to TAL
- Buying-group role
- Head of infrastructure, role 3 of 6
- Market
- Germany, in German, native-speaker reviewed
- Source
- Opted-in subscriber audience
- Consent
- Opt-in, recorded 16 September 2026, 09:12 CET
- Checks
- 10 of 10 passed
- Delivered
- Into Marketo, 17 September 2026
Released by the delivery owner
Every program is built to pass a procurement review on day one.
Clear data rolesProcessor or controller, stated per program, with every source named
Brand-safe by defaultCustomers and open opportunities suppressed, and final copy approved by the program owner
AI with a sign-offEvery agent run is logged with its inputs, output and approver
Procurement-readyDPA, sub-processor list and security answers on day one, with SOC 2 and ISO 27001 on our roadmap
Send us a brief on Monday and have feasibility and a firm price by Wednesday.
Two business days, no charge, with target account match rates by country and role. The first program is billed only on accepted leads.
How a program runsTen stages, every agent and every checkpoint.See the method
What we runABM, demand generation and pipeline acceleration.See the programs
How we measureCoverage per account and conversion to pipeline.See the report
How we protect dataData roles, sources, security and AI use.Visit the trust center
Straight answers to the first questions people ask.
What do you focus on?
Enterprise technology only: cloud and infrastructure, data and AI, security and enterprise software, sold to buying groups in North America, EMEA and APJ.
Where do the contacts come from?
From four sources, stated per program: opted-in subscriber audiences, target lists supplied for the program, licensed opt-in data that passes our due diligence, and business contacts we source ourselves where the recipient's country allows it.
Whose brand is on the email?
The brand agreed for each program. The sender is always truthful about who is writing and why.
How much of the work is done by AI?
Agents do the research, writing, checks and pacing. People approve every price, every launch, every batch and every invoice, and the program owner approves final copy.
Who are the people behind the checkpoints?
A named delivery owner, a commercial owner and native-speaker reviewers, all on Saravus contracts. You meet the delivery owner on the first call.
Which privacy laws apply?
Saravus OÜ is an EU company, so the GDPR covers our processing. We also apply each recipient country's own email law, from CAN-SPAM and CASL to the opt-in rules in Japan and Korea.